reliability in
partnership
Business Philosophy
We pride ourselves in having laid down guiding principles that govern our code of conduct. Broadly, these principles are derived from Islamic and universal ethics. Where there is a conflict, Islamic ethics prevail. We strongly believe in sharing of information and resources in the interest of collect good. We also believe in sharing the ownership. We seek true value for real sustainability of a business relationship. Therefore, be it our own business model or joint working arrangement with another party, we tend to figure out the substantial value exchange in a realistic assessment. Our customers are as important to us as our suppliers. We look at them in potentially inter-changeable roles. We have a duty of care towards our employees and all those who we engage with at work. Our shareholder’s profit maximization pursuit is superseded by this duty.
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